Barry S. Sapolsky
Jim E. Kirk Professor of Communication

Academic Rank and Address:

Professor, Department of Communication, 3129 UC-C, Florida State University, Tallahassee, Florida, 32306-2664.
Phone: 850-644-8774. Fax: 850-644-8642. E-mail:  bsapolsk * mailer.fsu.edu ( * = @ )
Web Site: http://sapolsky.comm.fsu.edu

Education:

B.A. 1971 Bucknell University
M.S. 1975 Indiana University
Ph.D. 1977 Indiana University

Employment History: Florida State University

Jim. E. Kirk Professor of Communication (September, 2004 - )
Director, Communication Research Center (July, 2000-     )
Professor, Department of Communication (August, 1994-     )
Chairman, Department of Communication (September, 1992 - April, 1997)
Director, Communication Research Center (August, 1991 - September, 1992)
Associate Professor, Department of Communication (1982 - 1994)
Director, Communication Research Center (January, 1980 - August, 1988)
Assistant Professor, Department of Communication (1977 - 1982)

Publications: Journal Articles

• Kaye, B. K. and Sapolsky, B. S. (in press) Taboo or Not Taboo? That is the Question: Offensive Language on Prime Time Broadcast anbd Cable Programming. Journal of Broadcasting and Electronic Media.
• Kinnally, W., McClung, S., Sapolsky, B.S. & Lacayo, A. (in press) Getting up on the download. The utility and satisfaction of acquiring music via the Web. New Media and Society.
• Sapolsky, B.S. & Kaye, B.K. (2005). The Use of Offensive Language by Males and Females in Prime Time Television Entertainment. Atlantic Journal of Communication, 13 (4), 292-303.
• Kaye, B.K. & Sapolsky, B.S. (2004). Talking a "Blue" Streak: Context and Offensive Language in Prime Time Network Television Programs. Journalism and Mass Communication Quarterly, 81(4), 911-927.
• Kaye, B. K. & Sapolsky, B.S. (2004). Offensive language in prime time television: Four years after television age and content ratings. Journal of Broadcasting and Electronic Media, 48 (4), 554-569.
• Kaye, B. K. & Sapolsky, B. S. (2004). Watch your mouth! An analysis of profanity uttered by children on prime time television. Mass Communication and Society. 7 (4), 429-452.
• Sapolsky, B.S., Molitor, F. and Luque, S. (2003) Sex and Violence in slasher films: Reexamining the Assumptions. Journalism and Mass Communication Quarterly, 80 (1), 28-38.
• Sapolsky, B.S. (2003) Sapolsky, B.S. The Attraction and Repulsion of Media Sex. Journal of Broadcasting and Electronic Media, 47 (2), 296-302.
• Kaye, B.K. and Sapolsky, B.S. (2001)   Offensive language in prime time television: Before and after content ratings.  Journal of Broadcasting and Electronic Media, 45, 303-319.
• Kaye, B.K. and Sapolsky, B.S. (1997)  Electronic Monitoring of In-Home Television RCD Use. Journal of Broadcasting and Electronic Media, 41, 214-228.
• Sapolsky, B.S., Tabarlet, J.O. and Kaye, B.K. (1996) Sexual Behavior and References in Program Promotions Aired During Sweeps and Nonsweeps Periods. Journal of Promotion Management, 3, 95-106.
• Kaye, B.K., Sapolsky, B.S. and Montgomery, D.J. (1995) Increasing seat belt use through PI&E and enforcement: The Thumbs Up campaign. Journal of Safety Research, 26, 235-245.
• Larimore, W.L. and Sapolsky, B.S. (1995) Maternity care in family practice in Florida: Effects on practice economics and malpractice. Journal of Family Practice, 40, 153-160. [Also abstracted in Year Book of Family Practice (1996). J.E. Sherger (Ed.). Chicago: Mosby Year Book.]
• Sapolsky, B.S. & Kinney, L. (1994) You oughta be in pictures: Product placements in the top-grossing films of 1991. Proceedings of the 1994 American Academy  of Advertising Conference, K.W. King (ed.).
• Molitor, F. & Sapolsky, B.S. (1994) Violence toward women in slasher films: A Reply to Linz and Donnerstein. Journal of Broadcasting and Electronic Media, 38, 247-250.
• Molitor, F. & Sapolsky, B.S. (1993) Sex, violence and victimization in slasher films. Journal of Broadcasting and Electronic Media, 37 233-242.
• Sapolsky, B.S. & Tabarlet, J.O. (1991) Sex in primetime television: 1979 versus 1989. Journal of Broadcasting and Electronic Media, 35, 505-516.
• Bolduc, W.J. & Sapolsky, B.S. (1990) The Broadcast Education Association Today. Feedback, 31:1, 20-21.
• Potter, W.J., Forrest, E., Sapolsky, B.S., & Ware, W. (1988) Segmenting VCR owners. Journal of Advertising Research, 28, No. 2., 29 - 39.
• Sapolsky, B.S., & Byrd, N. (1986) A survey of communication research centers. Association for Communication Administration Bulletin, Number 55 (January), 46-50.
• Sapolsky, B.S. (1982) Sexual acts and references on prime-time TV: A two-year look. Southern Speech Communication Journal, 47, 212-226.
• Sapolsky, B.S., & Zillmann, D. (1981) The effect of soft-core and hard-core erotica on provoked and unprovoked hostile behavior. Journal of Sex Research, 17, 319-343.
• Sapolsky, B.S. (1980) The effect of spectator disposition and suspense on the enjoyment of sport contests. International Journal of Sport Psychology, 11, 1-10.
• Sapolsky, B.S. & Zillmann, D. (1978) Experience and empathy: Affective reactions to witnessing childbirth. Journal of Social Psychology, 105, 131-144.
• Sapolsky, B.S., & Zillmann, D. (1978) Enjoyment of a televised sport contest under different social conditions of viewing. Perceptual and Motor Skills, 46, 29-30.
• Zillmann, D., & Sapolsky, B.S. (1977) What mediates the effect of mild erotica on annoyance and hostile behavior in males? Journal of Personality and Social Psychology, 35, 587-596.
• Sapolsky, B.S., Stocking, H.S., & Zillmann, D. (1977) Immediate vs. delayed retaliation in male and female adults. Psychological Reports, 40, 197-198.
• Stocking, H.S., Sapolsky, B.S., & Zillmann, D. (1977) Sex discrimination in prime-time humor. Journal of Broadcasting, 21, 447-457.

Manuscripts in Preparation, Review or Revision:

• Fitzgerald, M. Sapolsky, B.S. and McClung, S. Offensive Language Spoken on Morning Radio Programs
• Sapolsky, B.S., Shafer, D.M. and Kaye, B. K. Rating Offensive Words in Three Program Contexts.

Publications: Book Chapters

• Sapolsky, B.S. and Molitor, F. (1997) Sex and violence in slasher films. In. A. Wells and E.A. Hakanen (Eds.). Mass Media and Society. Norwood, N.J.: Ablex Publishing.
• Sapolsky, B.S. and Kaye, B.K. (1997) Sex and indecent language on prime time television. In. A. Wells and E.A. Hakanen (Eds.). Mass Media and Society. Norwood, N.J.: Ablex Publishing.
• Sapolsky, B.S. and Molitor, F. (1996) Content trends in contemporary horror films. In J. Weaver and R. Tamborini (Eds.), Horror Films: Current Research on Audience Preferences and Reactions. Hillsdale, N.J.: Lawrence Erlbaum Assoc.
• Sapolsky, B.S. & Forrest, E. (1989) Measuring VCR advoidance. In M. Levy (Ed.) The VCR Age. Beverly Hills: Sage.
• Zillmann, D., Bryant, J., & Sapolsky, B.S. (1987) The enjoyment of watching sport contests. In J. Goldstein (Ed.), Sports, games, and play: Social and psychological viewpoints (2nd Edition). Hillsdale, N.J.: Lawrence Erlbaum Assoc.
• Sapolsky, B.S. (1987) Pornography today. In A. Wells (Ed.), Mass media and society (4th Edition). Lexington, Mass.:D.C. Heath.
• Sapolsky, B.S. (1984) Arousal, affect and the aggression-moderating effect of erotica. In N.M. Malamuth and E. Donnerstein (Eds.), Pornography and sexual aggression. New York: Academic Press.

Publications: Directories

Served as Editor for the following directories:

• A Directory of Communication Research Centers in U.S. Universities, 1983-1984. Communication Research Center, 1984 (with Deborah Wool).
• A Directory of Communication Research Centers and Institutes in North American Universities. Communication Research Center, 1987. (with J. Harpring and J. Hale)
• Membership Directory. Broadcast Education Association, 1994-95 through 1996-97.
• Directory of Media Programs in North American Universities and Colleges. Broadcast Education Association, 1994-95.

Publications: Non-refereed articles

• Surveys Good Data Source If Done Right. Association Executive, 2 (4), November, 1983, 15-16.
• Planning Membership Drive? Survey Current Members First. Association Executive, 2 (6), March, 1984, 16-17.
• Measuring the Pulse of Your City. Quality Cities '89, 62 (7), January, 1989, 18 - 20.
• A Thirty Second Intervention to Increase Seat Belt Usage Rates. Florida Family Physician. Summer, 1995, 23-26. (with W.L. Larimore and W. Belk).
• Kinney, L. and Sapolsky, B.S. (2003)  Product Placement.  In The Advertising Age Encyclopedia of Advertising, J. Mcdonough (ed.).  Chicago: Fitzroy Dearborn, pp 1285-1288..

Conference Papers

• Kaye, B.K. and Sapolsky, B.S. Taboor or Not Taboo? That is the Question: Offensive Language on Prime Time Broadcast and Cable Programming. AEJMC Annual Convention, Chicago, 2008. [Refereed] Paper included in the Best of the Entertainment Studies Interest Group Panel.
• Fitzgerald, M., Sapolsky, B., and McClung, S. Offensive Language on Morning Radio Programs. Broadcast Education Association Annual Convention, Las Vegas, April, 2008. [Refereed] Second Place in the BEA Radio-Audio Media Division Open Category
• Sapolsky, B., Shafer, D. and Kaye, B. K. Rating Offensive Words in Three Television Program Contexts. Las Vegas, April, 2008. [Refereed] Second Place in the BEA Research Division's Debut Category
• Kaye, B.K. and Sapolsky, B.S. Taboo or Not Taboo? That is the Question: Offensive Language on Prime Time Broadcast and Cable Programming. University of Tennessee College of Communication and Information 29th Annual Research Symposium, February 16, 2007. Knoxville, TN. [refereed] Winner: Best Collaborative Research Award.
• Kaye, B.K. and Sapolsky, B.S.Watch Your Mouth! An Analysis of Profanity Uttered by Children on Prime Time Television. National Communication Association Annual Convention, Miami, November, 2003 [Refereed]
• Sapolsky, B.S. and Urbas, C. Sex on Television: The Early years. Twenty-Fifth Annual Conference on Film and Literature, Tallahassee, January, 2000.
• Kaye, B. and Sapolsky, B.S. Offensive Language in Prime Time Television: Before and After Content Ratings. Broadcast Education Association Annual Convention, Las Vegas, April, 1998.  (Top Paper in Research Division)    [Refereed]
• Kinney, L. and Sapolsky, B.S. Does Programming Context Impact Attitude Toward the Ad? AmericanAcademy of Advertising Annual Conference, Vancouver, B.C., March, 1996. [Refereed]
• Kaye, B.K., Sapolsky, B.S. and Hayworth, K. Prevalence of Offensive Language on Primetime Television: What the Bleep are They Saying Now? Speech Communication Asssociation Annual Convention, San Antonio, November, 1995. [Refereed]
• Kaye, B.K. and Sapolsky, B.S. "57 Channels and Nothin' On": Electronic Monitoring of Television Remote Control Device Usage in the Home Environment. Association of Educators in Journalism and Mass Communication Annual Convention, Washington, D.C., August, 1995. [Refereed]
• Kaye, B.K., Sapolsky, B.S. and Fishburne, L.M. NYPD Blue and media hype: An analysis of sex and profanity. Association of Educators in Journalism and Mass Communication Annual Convention, Atlanta, August, 1994. [Refereed]
• Sapolsky, B.S. and Kinney, L. You Oughta Be in Pictures: Product Placements in the Top-Grossing Films of 1991. American Academy of Advertising Annual Conference, Tucson, AZ, April 1994. [Refereed]
• Sapolsky, B.S., Tabarlet, J.O. and Kaye, B.K. Sex in primetime television promotions. Broadcast Education Association Annual Convention, Las Vegas, March, 1994. [Refereed]
• Sapolsky, B.S., Molitor, F., Kaye, B.K. and Kenin, J. Segmenting VCR Owners According to VCR and TV Use: Implications for the Television Industry. Broadcast Education Association Annual Convention, Las Vegas, 1993. (Top Three Paper in Research Division) [Refereed]
• Larimore, W., Sapolsky, B.S. and Belk, W. A Thirty Second Intervention to Increase Seat Belt Usage Rates. American Academy of Family Physicians and Society of Teachers of Family Medicine 14th Annual Conference on Patient Education, Orlando, FL, November, 1992. [Refereed]
• Sapolsky, B.S. and Forrest, E. Videocassette Recorders: Finetuning the User and Enlarging the Overall Picture. Broadcast Education Association Annual Convention, Las Vegas, 1988.
• Sapolsky, B.S. New Technologies, Audience Behavior and Changing Network Audiences, Broadcast Education Association Annual Convention, Dallas, 1986.
• Sapolsky, B.S. Communication Research Centers in U.S. Universities: A Survey. Broadcast Education Association Annual Convention, Dallas, 1986.
• Sapolsky, B.S. and Clavier, D. Sport as entertainment: The drama of made-for-TV sport. Annual Convention of the Southern Speech Communication Association, Austin, Texas, 1981.
• Zillmann, D. and Sapolsky, B.S. The effect of soft-core and hard-core erotica on provoked and unprovoked hostile behavior. Annual Convention of the American Psychological Association, Montreal, Canada, 1980.
• Sapolsky, B.S. Sexual acts and references on prime time TV: A two-year look. Annual Convention of the International Communication Association, Acapulco, Mexico, 1980.
• Sapolsky, B.S. and Walker, B.A The effect of mood and source on children's attention, enjoyment, and learning from educational television. The Second International Conference on Humor, Los Angeles, 1979.
• Sapolsky, B.S. On the enjoyment of sport contests: The contribution of spectator disposition and suspense. Popular Culture Association Annual Convention, Louisville, Kentucky, 1978.

Survey Research Reports

• A statewide survey of public awareness and attitudes toward the endangered Florida manatee. Florida Department of Natural Resources, 1981.
• Manatee awareness campaign: Results of post-campaign statewide survey and comparative analysis of pre- and post-campaign statewide surveys. Florida Department of Natural Resources, 1982.
• State park awareness survey: A statewide telephone survey of Florida. Florida Department of Natural Resources, 1982.
• Baseline Survey: Florida's driving under the influence law. Florida Department of Community Affairs, 1982.
• Followup survey: Florida's driving-under-the-influence law. Florida Department of Community Affairs,1983.
• The use of child restraint devices in Florida and the public's knowledge and attitudes toward the new CRD Law. Florida Department of Community Affairs, 1983.
• The use of child restraint devices in Florida and the public's knowledge and attitudes toward the new CRD Law: Followup survey. Florida Department of Community Affairs, 1984.
• Quarterly Survey #1: The Florida public's views on highway safety. Florida Department of Community Affairs, 1984.
• Dade County DWI Target-of-Opportunity Program: Report on 1983 and 1985 Surveys. Florida Department of Community Affairs, 1985.
• Safety Belt Usage in Florida: An Observational Survey in Selected Florida Cities. Florida Department of Community Affairs, November, 1986.
• Safety Belt Usage in Florida: An Observational Survey in Selected Florida Cities. Florida Department of Community Affairs, February, 1987.
• An Update on Public Views Regarding Drinking and Driving: A Statewide Survey. Florida Department of Community Affairs, July, 1987.
• Observed Seat Belt Use in Selected Florida Counties: August 1987 Survey. Florida Department of Community Affairs, September, 1987.
• Observed Seat Belt Use in Selected Florida Counties: November, 1987 Survey. Florida Department of Community Affairs, December, 1987.
• An Update on Public Views Regarding Drinking and Driving: A Followup Statewide Survey. Florida Department of Community Affairs, June, 1988.
• Observed Seat Belt Use in Selected Florida Counties. Florida Department of Community Affairs, August, 1988.
• 1989 Observed Seat Belt Use in Florida. Florida Department of Community Affairs, September, 1989.
• Florida Law Enforcement Views on DUI Arrests and Behavior. Florida Department of Community Affairs, September, 1989.
• Evaluation of the Thumbs Up Demonstration Seat Belt Project. Florida Department of Community Affairs, September, 1990.
• 1991 Observational Survey of Seat Belt Use in Florida. Florida Department of Transportation, 1991.
• November 1991 Observational Survey of Seat Belt Use in Florida. Followup to May 1991 Observations. Florida Department of Transportation, December, 1991.
• 1992 Observational Survey of Child Restraint Device and Seat Belt Use by Young Children in Florida. Florida Department of Transportation, September, 1992.
• Observational Survey of Seat Belt Use in Florida, 1992. Florida Department of Transportation, September, 1992.
• Observational Survey of Seat Belt Use in Florida: Fall 1992. Florida Department of Transporation, January, 1993.
• Observational Survey of Seat Belt Use and Child Restraint Use in Florida: 1993. Florida Department of Transportation, September, 1993.
• 1994 Observational Survey of Seat Belt Use and Child Restraint Use in Florida. Florida Department of Transportation, September, 1994.
• Florida Citizens' Opinions and Behaviors Regarding Traffic Safety: The 1995 Survey. Florida Department of Transportation, August, 1995.
• 1995 Observational Survey of Seat Belt Use and Child Restraint Use in Florida. Florida Department of Transportation, September, 1995.
• Florida Law Enforcement Traffic Safety Training Survey. Florida Department of Transportaiton, July, 1996.
• 1996 Observational Survey of Seat Belt and Child Restraint Device Use in Florida. Florida Department of Transportation, September, 1996.
• Florida Bicycle Helmet Use Survey. Florida Department of Transportation, September, 1996.
• 1997 Observational Survey of Seat Belt and Child Restraint Device Use in Florida. Florida Department of Transportation, August, 1997.
• 1998 Observation Survey of Seat Belt and Child Restraint Device Use in Florida. Florida Department of Transportation, September, 1998.
• A statewide telephone survey of U.S. military veterans living in Florida and a statewide telephone survey of Florida residents' views on veterans' issues. Florida Department of Veterans' Affairs, February, 1999.
• 1999 Observation Survey of Seat Belt and Child Restraint Device Use in Florida. Florida Department of Transportation, September, 1999.
• Education Majors' Teaching Expectations and Views on Job Benefits: A Census of Education Majors. Florida House of Representatives, February, 2000.
• 2000 Observation Survey of Seat Belt and Child Restraint Device Use in Florida. Florida Department of Transportation, September, 2000.
• Click It or Ticket Campaign: Baseline Observational Survey of Safety Belt Use in Florida. Florida Department of Transportation. May, 2001.
• Click It or Ticket Campaign: Followup Observational Survey of Safety Belt Use in Florida. Florida Department of Transportation. August, 2001.
• Florida Memorial Day Click It or Ticket Campaign: Baseline and Follow-up Surveys of Seat Belt Use. Preusser Research Group and the Florida Department of Transportation. June, 2002.
• Florida Labor Day Buckle Up Campaign Evaluation. Florida Department of Transportation. December, 2002.
• Florida Thanksgiving 2002 Buckle Up Campaign Evaluation. Florida Department of Transportation. February, 2003.
• Florida February 2003 Buckle Up Campaign Evaluation. Florida Department of Transportation. March, 2003.
• Florida Memorial Day 2003 Buckle Up Campaign Evaluation. Florida Department of Transportation. July, 2003.
• Florida Thanksgiving 2003 Buckle Up Campaign Evaluation. Florida Department of Transportation. February, 2004
• Diabetes Prevention and Control Public Information and Campaign Issues. Florida Department of Health, May, 2004. (with Drs. Heald and Rayburn)
• Florida Memorial Day 2004 Buckle Up Florida Campaign Evaluation. Florida Department of Transportation. July, 2004
• Florida History and the Arts Magazine 2004 Readership Survey. Florida Department of State Office of Cultural and Historic Programs. December, 2004
• Florida Retirement System Pension Plan Survey Report. Florida Division of Retirement. December 2004.
• Assessment of the Health Needs of the Maternal and Child Population. Florida Department of Health, Bureau of Family and Community Health. March 2005. (with Drs. Heald, McClung and Rayburn)
• Florida Safety Belt Usage Campaign Evaluation 2005. Florida Department of Transportation. September 2005.
• Buckle Up in Your Truck Campaign Evaluation 2005. Florida Department of Transportation. September 2005.
• Florida Retirement System Pension Plan Survey Report. Florida Division of Retirement. December 2005.
• Florida Retirement System Pension Plan Survey Report. Florida Division of Retirement. November, 2006.
• Florida Retirement System Pension Plan Survey Report. Florida Division of Retirement. March, 2008.
  

Externally-Funded Research

• Impact-enhancing variables in goal-directed television programming. National Science Foundation, 1977 - 1979. ($27,920)
• Two-stage statewide opinion survey: Public knowledge and attitudes toward the Manatee. Florida Department of Natural Resources, 1981 - 1982. ($16,000)
• Statewide opinion survey: Public awareness of the State Park System. Florida Department of Natural Resources, 1982. ($6,294)
• Labor market information survey. Florida Governor's Office of Planning and Budget, 1982. ($2,021)
• Two-stage statewide opinion survey: Florida's new driving-under- the-influence law. Florida Bureau of Highway Safety, 1982 - 1983. ($14,400)
• Two-stage statewide opinion survey: The use of child restraint devices in Florida and the public's knowledge and attitudes toward the new CRD law. Florida Bureau of Highway Safety, 1983-1984. ($17,000)
• Dade County Target of Opportunity Program: County-wide telephone survey. Florida Bureau of Highway Safety, 1983-1984 ($7,000)
• Tallahassee residential appliance saturation survey. City of Tallahassee, 1984. ($15,540)
• Quarterly statewide survey project. Florida Bureau of Highway Safety, 1984. ($21,334)
• Dade County Target of Opportunity Program: Followup County-wide telephone survey. Florida Bureau of Public Safety Management, 1985. ($9,000)
• Occupant Protection Evaluation -- Florida Drivers' Safety Belt Usage. Florida Bureau of Public Safety Management, 1986. ($4,808)
• "Drive 55" Statewide Telephone Survey. Center for Instructional Development Services, 1986. ($7,000)
• Evaluation of Safety Belt Usage: Observational Surveys in Selected Florida Cities. Florida Department of Community Affairs, 1986. ($7,500)
• Evaluation of Safety Belt Usage: Observational Surveys in Selected Florida Cities. Florida Department of Community Affairs, 1987. ($23,500)
• Public Information Survey Regarding Florida Citizens' DUI Attitudes and Behaviors. Florida Department of Community Affairs, 1987. ($10,000)
• Resident Outdoor Recreation Participation Survey. Florida Department of Natural Resources, 1987-1988. ($10,450)
• Quarterly State Park Visitor Survey: Revisions and Training. Florida Department of Natural Resources, 1987. ($2,500)
• Statewide Public Opinion Survey Regarding Driving Under the Influence and Other Highway Safety Issues. Department of Community Affairs, 1988. ($10,000)
• Evaluation of 1988 Safety Belt Usage. Department of Community Affairs, 1988. ($9,000)
• Developmentally Disabled Needs Study. Florida Department of Health and Rehabilitative Services, 1989. ($10,000)
• Driving Under the Influence Enforcement Survey. Florida Department of Community Affairs, 1989. ($10,000)
• Evaluation of 1989 Safety Belt Usage in Florida. Florida Department of Community Affairs, 1989. ($9,000)
• DUI Enforcement Survey. Florida Department of Community Affair, 1989. ($10,000)
• Evaluation of Thumbs Up Demonstration Seat Belt Project. Florida Department of Community Affairs, 1989-1990. ($44,400)
• A Survey of Parimutuel Wagering in Florida. Florida Department of Business Regulation, 1989. ($5,000)
• 1991 Statewide Seat Belt Observation Survey. Florida Department of Community Affairs/Florida Department of Transportation, 1991. ($35,000)
• Safety Belt and Child Restraint Device Usage in Florida. Florida Department of Transportation, 1991-1992. ($83,000)
• Seat Belt and CRD Observational Surveys in Florida. Florida Department of Transportation. 1992-1993. ($85,000)
• 1994 Seat Belt and CRD Observation Survey. Florida Department of Transportation. 1993-1994. ($75,000)
• 1995 Seat Belt and CRD Observation Survey. Florida Department of Transportation. 1994-1995. ($77,000)
• Public Knowledge and Attitudes Regarding Traffic Safety Issues in Florida. Florida Department of Transportation. 1994-1995. ($20,000)
• Survey of State Agency E-mail Users and Administrators. Florida Information Resource Commission. 1995. ($8,947)
• 1996 Seat Belt and CRD Observation Survey. Florida Department of Transportation. 1995-1996. ($75,000)
• Statewide Survey of Bicycle Helmet Use in Florida. Florida Department of Transportation. 1995-1996. ($25,000)
• Traffic Law Enforcement Training Survey. Florida Department of Transportation. 1995-1996. ($25,000)
• 1997 Seat Belt and CRD Observation Survey. Florida Department of Transportation. 1996-1997. ($78,250)
• Statewide Surveys of Unisys Group Health Self Insurance Plan Enrollees and Providers. Florida Governor's Office of Planning and Budgeting. 1997. ($9,550)
• 1998 Seat Belt and CRD Observation Survey. Florida Department of Transportation. 1997-1998. ($87,000)
• 1999 Seat Belt and CRD Observation Survey. Florida Department of Transportation. 1998-1999. ($87,000)
• 2000 Seat Belt and CRD Observation Survey. Florida Department of Transportation. 1999-2000. ($90,000)
• Survey of Education Majors at Florida State University and Review of the Florida Retirement Survey Employee Survey.  Florida House of Representatives.  1999-2000.  ($12,925)
• Florida Government Performance Survey Research Center.  Funded by the State of Florida.  2000-2001.  ($250,000)
• 2001 Seat Belt and Child Restraint Device Use in Florida (Click It or Ticket Campaign Evaluation). Florida Department of Transportation. 2001. ($36,395)
• 2002 Memorial Day Click It or Ticket Campaign Evaluation. Preusser Research Group. 2002. ($131,000)
• Labor Day 2002 Click It or Ticket Campaign Evaluation. Institute for Policy Technology and Management and the Florida Department of Transportation. 2002. ($83,102)
• Click It or Ticket Campaign Evaluation: Thanksgiving 2002 and February 2003. Institute for Policy Technology and Management and the Florida Department of Transportation. ($121,800)
• 2003 Memorial Day Buckle Up Campaign Evaluation. Florida Department of Transportation. ($114,896)
• Health-related Attitudes, Behaviors, Motivations, and Knowledge Associated with Medical Care and Lifestyle Among Persons at Risk of Diabetes or Diagnosed with Diabetes. Florida Department of Health, Diabetes Prevention and Control Program (2003 – 2004). ($39,000). [Drs. Jay Rayburn and Gary Heald, co-investigators).
• Thanksgiving Buckle Up Florida Campaign Evaluation. Florida Department of Transportation. 2003-2004. ($116,338).
• Memorial Day 2004 Buckle Up Florida Campaign Evaluation. Florida Department of Transportation. 2004. ($110,567)
• Florida History and the Arts Magazine Readership Survey. Office of Cultural and Historic Programs. Florida Department of State. 2004 ($5,960)
• Retirement Pension Plan Survey. Department of Management Services. Divison of Retirement. 2004. ($15,182)
• Assessment of the Health Needs of the Florida Maternal and Child Population. Florida Department of Health, Division of Family Health Services, Maternal and Child Health Program. 2005. (with Drs. Gary Heald, Steve McClung and Jay Rayburn). ($53,297)
• Florida Safety Belt Usage Campaign Evaluation. Florida Department of Transportation. 2005. ($150,000)
• Saint Lucie West Services District Customer Satisfaction Survey. Government Services Group. 2005. ($2,000)
• Health Savings Account Survey. Florida Department of Management Services. 2005. (with Dr. Jay Rayburn) ($12,000)
• Retirement Pension Plan Survey. Department of Management Services. Divison of Retirement. 2005. ($21,000)
• Annual Evaluation of the Tourism Industry's Perceptions of the Performance of VISIT FLORIDA. VISIT FLORIDA.2006 ($15,000)
• Retirement Pension Plan Survey. Department of Management Services. Division of Retirement. 2006. ($23,100)
• Retirement Pension Plan Survey. Department of Management Services. Division of Retirement. 2007-8 ($24,100)
• Florida School Environment Survey. FSU Center for Criminology and Public Policy Research. 2008. ($5,300)
  
                                                                                                            [Total 61 projects = $2,513,366]

Internal Funding (Competitive) for Research and Teaching

• University Committee on Faculty Research Support (COFRS) Summer Award. Intimacy on prime time TV and its impact on adolescent viewers, 1979. ($4,962)
• President's Club Award. Telecommunications Teleconference. 1982. ($1,800)
• University Committee on Faculty Research Support (COFRS) Grant for Purchase of Equipment Award, 1986. ($4,300)
• Council for Instruction Instructional Development Award, 1990. ($4,900)
• University Committee on Faculty Research Support (COFRS) Summer Award. A Content Analysis of Sex in Prime Time Network Television, 1991. ($7,952)
• Florida State University Foundation Grant. Computer-Based Content Analysis of Television. 1992. ($2,250).
• Office of Graduate Studies' Responsible Conduct of Research and Creativity and Professional Standards Award. Workshops in Professional Ethics and Standards, 2007. ($8,559)

Awards and Fellowships

• International Radio and Television Society Faculty Fellowship.  Winter Workshop on Television Programming. New York, February, 1992.
• Top Three Paper Award - Research Division, Broadcast Education Association Annual Convention, Las Vegas, 1993.
• International Radio and Television Society Faculty Fellowship.  Winter Workshop on Television Programming. New York, February, 1996.
• Top Paper Award -- Research Division, Broadcast Education Association Annual Convention, Las Vegas, April, 1998.
• National Association of Television Programming Executives (NATPE) Summer Faculty Fellowship, 1998.
• University Sabbatical, Spring, 2004.

Courses Taught

• Undergraduate

  ADV4500 Advertising Research
  COM4930 Measurement of the Listener/Viewer
  COM4930 Media Market Research/Electronic Media Audience Research (RTV4504)
  COM4930 Research and the Internet
  FIL4299 Super 8mm Filmmaking
  ISS 2937 Sex and the Media (Honors Seminar)
  MMC2000 Introduction to Mass Communication
  MMC4602 Mass Media and Society RTV3200 Media Techniques
  RTV3220 Television Production

• Graduate

  ADV5505 Media Market Research
  C0M5312 Quantitative Research Methods in Communication
  COM5314 Measurement of the Listener/Viewer
  COM5331 Introduction to Computers and Data Base Management in Communication
  COM5920 Colloquium in Communication ("Thesis Helper") MMC5600 Mass Media Theories and Effects
  COM6400 On-line and CD-ROM Data Bases
  COM6400 Seminar in Entertainment Research
  COM6400 Seminar in the Effects of Erotica
  COM6400 Telecommunications Policy
  RTV6425 New Communication Technologies
  ............. Workshops in Responsible Conduct in Research (RCRC)
  

Theses and Dissertations Directed

• Potter, John D. The relationship between adolescents' viewing of sexual content on television and their sexual attitudes and behaviors. Master's Thesis, Florida State University (1981).
• Ullery, Eve. Computer anxiety: A communication perspective. Master's Thesis, Florida State University (1987).
• Ducharme, Steve M.  A history of cable franchising in Tallahassee.   Master's Thesis, Florida State University (1991).
• Kenin, Jeffrey Y.  Women's reactions to advertisements containing partially nude male models. Master's Thesis, Florida State University (1993)
• Tabarlet, Joseph O. Sexual incidents on prime time television: Content analysis and theories of effects. Ph.D. Dissertation, Florida State University (1993).
• Ware, William H. The influence of fast-forwarding on advertising recognition. Master's Thesis, Florida State University (1993).
• Kaye, Barbara K. Remote control devices: A naturalistic study. Ph.D. Dissertation, Florida State University (1994).
• Oliphant, Becky Jo. Linking communication with performance management in an applied setting. Ph.D. Dissertation, Florida State University (1994). (co-director)
• Boa, John M. An examination of advertising exposure during televised sports coverage. Master's Thesis, Florida State University (1995).
• Kinney, Terry L. An experimental investigation of programming-induced mood and its impact on attitude toward the advertisement. Ph.D. Dissertation, Florida State University (1995).
• Robinson, Barbara C. Attitudes which may influence males to deceive women to obtain sexual intercourse. Master's Thesis, Florida State University (1995).
• Davis, Kimberly A. African Americans in television in the 1990's: An examination of four situation comedies. Master's Thesis, Florida State University (1997).
• Urbas, Cheryl L. Sex in primetime television programs of the past (from 1950 to 1975): An exploratory study. Master's Thesis, Florida State University (1999).
• Wallace, Michael. Assessing the effects of visual images and retention of information over time in the exemplification process as it applies to news reporting in print media. Ph.D. Dissertation, Florida State University (2002).
• Fitzgerald, Megan. Offensive Language Spoken on Popular Morning Radio Programs. Ph.D. Dissertation, Florida State University (2007).
• Davis, Kim. Media Exposure, Body Dissatisfaction and Disordered Eating: An Examination of Mediating and Moderating Mechanism. Ph.D. Dissertation, Florida State University (2007).

Committee Assignments and Administrative Duties

• Department of Communication

1979-1996 Head, Media Communication Curricular Option (B.S.)
1981-1983 Head Media Research Curricular Option (M.S.)
1981-1982 Faculty Search Committee
1982-1983 Chairperson Search Committee
1982-1983 Faculty Search Committee (Chairman)
1982-1984 Graduate Studies Committee
1982-1988 Executive Committee
1983-1984 Promotion and Tenure Committee
1985         Chairperson Search Committee
1986-1987 Promotion and Tenure Committee
1987-1988 Promotion and Tenure Committee
1989-1992 Executive Committee
1991-1992 Tarrance Center/Archives Steering Committee (Chairman)
1992         Promotion and Tenure Committee
1992-1997 Chairman
1992         SACS Self-Study Coordinator
1993-1994 BOR Communication Program Review Coordinator
1994-1995 Ad Hoc Undergraduate Curriculum Refinement Committee
1994-1995 Ad Hoc Graduate Curriculum Refinement Committee
1995-1996 Faculty Search Committee
1996-1997 Interactive Lab Oversight Committee, Chair
1998         Promotion, Tenure and Evaluation Committee
1999-2000 Academic Affairs Committee, Chair
1999-2000 Graduate Policy Council
2000-        Executive Committee
2001-2002 Academic Affairs Committee (Chair)
2002 ........Faculty Promotion, Tenure and Evaluation Committee
2002-2003 Faculty Search Committee
2002-2004 Academic Affairs Committee (Chair)
2003 ........Faculty Promotion, Tenure and Evaluation Committee
2003 ........Admissions Appeals Committee
2004-2005 Ad Hoc Space Committee (Chair)
2004-........Academic Affairs Committee (Chair) - IMC/INCT Area
2006.........Faculty Search Committee (Chair) - IMC Area
2006-2007.Academic Affairs Committee (Chair)
2007 ....... Promotion and Tenure Committee
2008 ........Promotion and Tenure Committee

• College of Communication

1978-1983 Academic Affairs Committee (Chairman, 1981-1982)
1982-1983 Promotion and Tenure Committee
1982-1988 Policy Advisory Committee
1983-1984 Promotion and Tenure Committee
1984         Computer Needs Committee
1985-1986 Promotion and Tenure Committee
1986         Ad Hoc Microcomputer Committee
1986-1987 Ad Hoc Elections Committee
1986-1987 Promotion and Tenure Committee
1987-1988 Center on Communication Disorders and Aging, Advisory Committee
1991         Promotion and Tenure Committee
1991-1992 Ad hoc Computing Committee
1991-1992 Ad hoc Space Committee
1992-1997 Executive Committee
1997-1998 Academic Affairs Committee
1999         Promotion and Tenure Committee (Chairman)
2000-2002 Academic Affairs Committee
2002         Promotion and Tenure Committee
2004         Academic Affairs Committee
2005         Promotion and Tenure Committee (Chairman)

• University

1984         Office Automation Committee
1986-1987 Promotion and Tenure Committee
1987         Graduate Program Review: Art Education
1987-1990 Council on Research and Creativity
1988-1993 Computing and Information Resources Committee
1988-1992 Telecommunications Advisory Committee
1992         Kingsbury Awards Committee
1997-2000 Computing and Information Resources Committee
1999        Promotion and Tenure Committee
2002         GPC Doctoral Program Review Committee for Instructional Systems

Editorial Responsibilities

• Occasional reviewer, Journal of Sex Research (1981-83)
• Occasional reviewer, Journal of Applied Communication Research (1984-85)
• Contributing Editor, Journal of the International Interactive Communications Society (1991)
• Editorial Board, Journal of Broadcasting and Electronic Media (1992-2004)
• Editor, Broadcast Education Association Membership Directory (1994-96)
• Editor, Directory of Media Programs in North American Universities and Colleges (1994)
• Occasional reviewer, Sex Roles (1994-     )
• Occasional reviewer, Journal of Communication (1997-      )
• Advisory Board, Annual Editions: Mass Media   (Dushkin/McGraw-Hill) 1999 -    )

Professional Association Affiliations and Offices

• Broadcast Education Association

  Chairman, Research Committee (1988-1990)
  Vice-Chair, Research Committee (1986-1988)

Workshops

• Survey Research as a Communication Tool. Sponsored by the Florida Department of Administration, Bureau of Human Resource Development. March 12, 1987.
• Survey Research: An Overview of Issues and Procedures. Sponsored by the Florida House of Representatives. October 21, 1987.
• Survey Research Techniques Workshop. Sponsored by the Florida House of Representatives. July 2, 1991.
• Introduction to SPSS-PC+. Florida State University Center for Professional Development. October 17, 1991.
• Survey Research Techniques Workshop. Sponsored by the Florida Department of Administration. March 17, 1992.
• Introduction to SPSS-PC+. Florida State University Center for Professional Development. February 20, 1992.
• Introduction to SPSS-PC+. Florida Department of Administration Division of Retirement. September 1, 1992.
• Survey Techniques. Sponsored by the Florida Department of Administration. November 3, 1992.
• Keys to Successful Survey Research. Southeast Evaluation Association. Tallahassee, FL. January, 28, 1993.
• Introduction to SPSS-PC+. Florida State University Center for Professional Development. February 23, 1993.
• Intermediate SPSS-PC+. Florida State University Center for Professional Development. February 25, 1993.
• Survey Research Techniques. Sponsored by the Florida Department of Administration. March 11, 1993.
• Information Gathering/Surveys. Florida Society of Association Executives Management TrainingWorkshop. Florida State University Center for Professional Development. May 11, 1993.
• Focus Group Research. Executive Management Group of the Florida Department of Revenue. August 9, 1993.
• Survey Techniques. Sponsored by the Florida Department of Administration. November 2-3, 1993.
• Information Gathering/Surveys. Florida Society of Association Executives Management Training Workshop. Florida State University Center for Professional Development. May 4, 1994.
• Introduction to SPSSPC for Windows. Florida State University Center for Professional Development. July 21, 1994.
• Intermediate SPSSPC for Windows. Florida State University Center for Professional Development. July 22, 1994.
• How to Conduct Surveys. Sponsored by the Florida Department of Administration. October 31-November 1, 1994.
• Mastering SPSS for Windows. Florida State University Center for Professional Development. February 6-7, 1995.
• The Basics of Conducting Association Membership Surveys. Florida Society of Association Executives Management Training Workshop. Florida State University Center for Professional Development. May 3, 1995.
• How to Conduct Surveys. City of Tallahassee Stormwater Management Department. December-January, 1995-96.
• Institute for Academic Leadership. Group Discussion Leader for Department Chairs Workshop. October 6-9, 1996.
• How Florida's Safety Belt Usage Rate is Determined. Buckle Up Florida Regional Workshop.  October 20, 1999 (Tallahassee), October 27, 1999 (Boca Raton), and November 1, 1999 (Orlando).  .

Media-Related Consultancies (Paid)

• WCTV-TV/Phipps Broadcasting, Tallahassee 1982
• Florida Engineering Society Journal, Tallahassee 1982,1988
• Storer Cable Communications, Miami, FL 1983
• Florida Flambeau, Tallahassee 1984, 1988, 1990, 1993, 1996
• WTXL-TV Channel 27, Tallahassee 1984, 1994
• National Association of Broadcasters, Washington,D.C. 1985,1987
• WTHZ/WUMX-FM, Tallahassee 1991,1993-4
• Tallahassee Democrat 1992, 2000
• Modem Media, Westport, CT 1994

Last Revision: 9/08